The day I learned grief isn’t always as it seems…

The day I learned grief isn’t always as it seems…

As vets, we are on the frontline when it comes to helping people through their grief. There was one particular encounter, for me, that became pivotal moment in the way that I related to pet owners in my practice. It serves as a reminder still, of how differently grief can affect people – and how we, as vets, are in a unique position to support our customers in this troubled time.

Why Send a Sympathy Card to your Clients?

Why Send a Sympathy Card to your Clients?

The last thing you want is for your clients to think you don’t care about them or their pets. Pet Loss Sympathy Cards are the perfect way to be there when they need you most… but, whatever you do, don’t risk your reputation by offending your clients with a sub-standard card. Unfortunately, gone are the days of ‘it’s the thought that counts’… the standard of expected customer care is higher than ever before. People today want more…

Understanding Loss and Grief

Understanding Loss and Grief

Is the grief of pet loss different to other losses? Often, the loss of a pet is disregarded by others as unimportant. But losing a pet can be very significant and the grief can be as intense as or greater than when a person dies. Grief is such an individual experience that each person’s experience it unique to them. The problem is that it is often not openly acknowledged, publicly mourned or socially supported…